초록 열기/닫기 버튼
Competition in Korean bakery industry became severe as bakery has excessively increased and supply has exceeded demand. To collect data for this study, I distributed questionnaire to 300 consumers who live in Gwangju. As a result, the following findings were obtained: First, individual value is important in demographical distribution. Especially, recognition about importance of individual value is the highest in twenties. Also, the level of concern about individual value is getting higher in proportion as educational background and income are getting higher. Secondly, importance about product（taste, freshness, quality of material, variety of product, well-being product) is the highest in the relationship of individual value and attribute of choice for bakery. Third, female has more concern about price, location, advertisement, sanitation, and service than male in the relationship of demographical distribution and attribute of choice for bakery. Also, respondents who are highly educated have relatively high concern about product, location, sanitation, and service. In addition, respondents who engage in service industry has the highest concern about service part. Moreover, single has more concern about every part than the married.
