초록 열기/닫기 버튼
As more and more people participate in the boom of international travel, their experiences are increasing. Accordingly, their past travel experiences have impact on the travel related decision making. The physical experience will have a more impact on the decision making than any information from external sources can do. The approach based on experien ce is called “experience marketing.”Experience has economic value in the experience marketing. This study is to identify the difference of importance and performance in selecting honey moon tour products depending on the experience of international travel. Through the results, This study is to provide ways to develop new honey moon products and effective ways to market the products.
