초록 열기/닫기 버튼
The purpose of this study is to suggest appropriate directions for the museum management like exhibition, facilities through the investigation of the tourist’s revisit with the SERVQUAL of the museum tourism. To study this research are as follows: First, comparative analysis of the tourist’s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room. Second, perceived service quality enhances the level of revisit. Third, perceived experience factor enhances the level of revisit. The samples were about 280 visiter who were visit a museum located in Gwangju were processed using SPSS 18.0 for windows. The results of the study were as follows. First, as a result of the test of significance, the difference of the tourist’s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Second, the tourist’s revisit with the tourist’s service quality of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Third, the tourist’s revisit with the experience factor of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant.
