초록 열기/닫기 버튼
Traditional festivals are the cultural prototype for all festivals which are emerging worldwide as the icon of tourism and leisure industries. In the common notions, there are many researches that identify the causality to affect post-purchase behavior and satisfaction level and building a valid model to forecast the economic impact of festivals in the communities. But there are few studies which focus on the social and cultural impacts of festivals. Therefore, the purpose of this paper is to investigate the factors of social capital from the previous studies and identify the causality between social capital and traditional festivals in the fishing villages which is called Dong-je, a kind of village ceremony. This paper expresses the results from authors that examined the three factors constituted in constructing social capital from the previous literature review. And the models in this paper show that the festival attendance behavior affects the building of social capital on the traditional festivals in the fishing villages. But some recommendations for further research will be identified in the causality as a determinant factor of social capital.
