초록 열기/닫기 버튼
The present study offers basic data for building a desirable and systematic model for a basic, comprehensive business plan at a regional level. Cheonghaejin regions, Wando-gun in Jeollanamdo was selected for the study in 2010 because it is currently the subject of a plan for a comprehensive business project. A diagnostics of the region covering various aspects revealed the basic characteristics of the area and representative conditions, and on that basis a development framework was arrived at in the areas of vision, goals and spatial feasibility for the region. Furthermore, several series of plans were constructed to establish a business plan by sector. Findings revealed that the Cheonghaejin regions holds abundant natural, cultural and historical resources, with representative examples being 'Sanghwang Peak', 'clams and gamtae', and the 'Jang Bo-go artifacts'. It was found that these abundant resources are very useful and that the business plan used these resources positively. The study encountered difficulty arguing the objectivity and appropriateness of the study's findings, and it was limited in that it lacked discussions and input from planning participants. But the fact that the business plan may very well determine the future success or failure of the region, further studies are needed about the planning and methods adopted with respect to the natural resources.
