초록 열기/닫기 버튼
The purpose of this study is to analyze which service factor students consider important and satisfied with in choosing a college, to provide a basic data necessary for the entrance examination and policy decision of a college and a useful information necessary for its positioning strategy. The purpose of this study is to figure out how motivation of choosing a college in affects, satisfaction and collage loyalty through a survey from Oct. 1 to Oct. 15, 2012 on total 200 owners of student of collage in seoul. The result is summarized as follows. Overall, college choice from Tourism-related Majors had a positive effect on satisfaction, satisfaction and loyalty of them. Also, satisfaction had a positive effect on loyaty of collage, It says that efforts for a are positive effects on and useful variables to commitment of relationship. This result indicates that a concentrative management and operation is necessary for the first priority element that should be improved for the item that is important in choosing a college but gives a low satisfaction.
