초록 열기/닫기 버튼
This study aims to identify and analyze the relationship of tourist attractiveness and satisfaction using IPA. For this purpose, a tourist survey was conducted on 457 foreigners who visited one of the four tourist destinations in Seoul including Myeongdong, Namdaemun Market, Gyeongbokgung(Palace), and Insadong. The results are as follows. First, as the result of analyzing the factors for tourist attractiveness, four factors such as 「experience and human services」, 「uniqueness and convenience」, 「hospitality」, and 「aesthetics」 were derived. Second, the nationality difference of t-test between importance-performance was statistically significant with a difference of (p<0.001) in all factors of tourist attractiveness. In particular, the importance of all these factors was significantly lower than the performance. Thus, strategies to increase the satisfaction of the foreign visitors plan are expected to be taken urgently. Third, quadrant I (keep up the good work) and quadrant II (concentrated) results of IPA are assessed based on the tourist attractiveness of Japanese visitors. On the other hand, the Chinese visitors recognized the quadrant I (maintenance) and quadrant IV (excess) with the tourist attractiveness index. The American visitors quadrant I (maintenance) and quadrant III (low priority) were the main items to herpes. Fourth, tourist attractiveness was found to have significantly positive (+) effects on satisfaction. 「experience and human services」 and 「hospitality」 were the factors of tourist attractiveness that had a positive (+) influence on satisfaction.
