초록 열기/닫기 버튼
The purpose of this research is to gain comprehension of the future demand for medical tourism services in South Korea, among residents of Shanghai, China, who already have had experience in using medical tourism services. According to marketing reports the demand for medical tourism services, is expected to increase sharply in the near future among this group. The results of the TNB model of China’s medical tourism shows that: variables related to socio-economic characteristics have positive effects on education; and the factor analysis of medical tourism participation activity shows a positive effective for the skin care factor. Also, in the factor analysis of medical tourism for selection property, it was assessed that selection of property is positively influenced by factors, of the facilitys’ medical/technical level, facility service/medical experience, and knowledge of Korean culture. The results and implications, provided by this research, will assist in the proposal of developmental directions for the medical tourism market, of Chinese people, in Korea.
