초록 열기/닫기 버튼
The study aims to propose adoption of an escrow service into tour packages in order to protect customers from financial losses caused by travel related accidents increasing every year such as fraud, breach of a contract and cancellation of a contract, by altering and applying the e-commerce escrow service being implemented in the real estate brokerage system in the U.S., and the internet home-shopping in Korea. The escrow service follows the same procedure as common e-commerce transactions except for the fact that payments are made through escrow service providers. Since the transaction in e-commerce lacks credibility between transaction parties, they resolve the issue through reliability of escrow service providers. Thus, this study proposes the escrow service as a countermeasure against damages caused by small sized travel agencies emerging indiscriminately and a preventive measure to reduce costs spent and processes in handling remedy for post-accident damages. It also suggests ways to improve the existing system in order to protect consumers from travel damages, to secure reliability in tour packages and to reduce the damage of travelers.
