초록 열기/닫기 버튼
본 연구는 대전시민들의 해외여행 시 개인가치에 따른 공정관광 인식 요인의 차이를 검증하고자 가설설정을 중심으로 실증분석을 실시하였다. 개인가치의 요인분석 결과 자기방향추구형, 자존추구형, 성취추구형 그리고 효용추구형으로 구분되었고, 도출된 요인을 투입하여 군집분석을 실시한 결과 성취추구형집단, 자존추구형집단, 효용추구형집단 그리고 자기방향추구형집단 등 4개의 군집으로 구분하였다. 그리고 공정관광 인식에 대한 요인분석 결과 경제적도움인식, 문화존중인식, 환경보호인식으로 구분하였고, 도출된 4개의 군집 간 공정관광 인식에 차이 검증을 실시한 결과 도출된 4개의 군집 간 공정관광 인식에 대한 유의한 차이가 통계적으로 있는 것으로 나타나 이론적 근거를 통하여 제시한 가설이 채택되었다고 볼 수 있어 연구결과를 토대로 시사점을 제시하였다.
This study conducted an actual proof analysis based on the hypothetical factor analysis in order to verify thedifference of the awareness of fair tourism with regard to the different values of the citizen of Daejeon, who traveledoverseas. The result of the factor analysis of the personal values could be classified into self-direction fulfillment,self-respect pursuance, accomplishment pursuance and usefulness pursuance. By conducting a cluster analysis byentering the deducted factors, four clusters could be classified, which are the performance pursuance group,self-respect pursuance group, usefulness pursuance group and self-direction fulfillment group. In addition, the resultof the factor analysis about the awareness of fair tourism shows that awareness could be classified into economicalaid awareness, cultural respect awareness and environmental protection awareness. A verification of difference aboutthe awareness of fair trade was conducted on the citizens of Daejeon, who had overseas traveling experience, amongthe derived four clusters. The analysis of the academic proposition among the four clusters(performance pursuancegroup, self-respect pursuance group, usefulness pursuance group and self-direction fulfillment group) shows thatthere is a statistically significant difference in the awareness of fair tourism. Such a theoretical basis verifies that theproposed hypothesis was accepted. Based on such research results, a proposition was suggested.
키워드열기/닫기 버튼
Overseas Tourists, Personal Value, Awareness of Fair Travel
