This year in China, the internal and external national environments concerning the exported goods are changing rapidly including the prime cost increase and trade conflicts. With this, the world is raising their voices remarking the crisis and direction shift of the world's factory 'Made In China' based on exporting traditional labour-concentrated light industry articles. Furthermore, the series of many recall affairs were caused in 2007, which included various products made in china like toys, toothpaste, foodstuffs, tires, and so on. These have widely emerged the quality problem and the international trust problem of the Chinese product. This thesis have covered the reality and causes of these chinese product recall affairs and quality problem, reconsiderations on unfair contraction customs and Chinese production, Chinese government and enterprises' correspondences, and their further influences on Chinese exportation and the future of manufacture industry. Consequently the recall affairs and trust problems are judged not to have been enough to shake the reputation of the 'World's Factory' Chinese manufacture industry. These are rather expected to make Chinese government and enterprises make efforts to excel the product quality and upgrade industry, heightening the technology state and its competitive power in the long term.

This year in China, the internal and external national environments concerning the exported goods are changing rapidly including the prime cost increase and trade conflicts. With this, the world is raising their voices remarking the crisis and direction shift of the world's factory 'Made In China' based on exporting traditional labour-concentrated light industry articles. Furthermore, the series of many recall affairs were caused in 2007, which included various products made in china like toys, toothpaste, foodstuffs, tires, and so on. These have widely emerged the quality problem and the international trust problem of the Chinese product. This thesis have covered the reality and causes of these chinese product recall affairs and quality problem, reconsiderations on unfair contraction customs and Chinese production, Chinese government and enterprises' correspondences, and their further influences on Chinese exportation and the future of manufacture industry. Consequently the recall affairs and trust problems are judged not to have been enough to shake the reputation of the 'World's Factory' Chinese manufacture industry. These are rather expected to make Chinese government and enterprises make efforts to excel the product quality and upgrade industry, heightening the technology state and its competitive power in the long term.

Made In China, product quality problem, recall affairs, toy industry, unfair contraction custom, product exportation