웹 만화 위대한 캣츠비는 웹의 매체를 이용한 서정성 획득, 3중 구조에 따른 서사적 층위, 등장인물들의 내적 성장 이야기의 특성을 통해 스토리텔링을 구현하고 있다. 이러한 스토리텔링은 대중들의 감수성을 자극하여 흥행에 성공할 수 있게 하였고, 웹 만화의 위상을 확립하는 데 결정적인 역할을 했다.위대한 캣츠비의 두루마리 형식의 읽기는 웹 특성을 적극 활용하여 연속성이 강한 이미지를 나열함으로써 끊김없이 읽어내려가는 속도감을 느낄 수 있게 하였다. 그리고 칸을 의도적으로 배제하고 배열함으로써 여백을 통한 감성을 창조해 냈으며, 천연색을 사용하여 영상성을 표출함으로써 서사적이면서도 서정성을 극대화할 수 있는 방법을 터득했다.위대한 캣츠비에 등장하는 세 개의 보조 플롯은 단조로울 수 있었던 멜로 이야기를 좀 더 복잡하게 얽히게 함으로써 사랑에 대한 중심 플롯을 다양하게 변주시키면서 이야기에 풍성함을 더해주었다. 여기에 현실적 층위, 위선적 층위, 몽환적ㆍ환치적 층위의 3중 서사적 층위가 유기적으로 결합하면서 극적 긴장감을 작품의 끝까지 팽팽하게 유지시켜 주는 효과를 나타냈다.또한 등장인물들이 바라봄과 보여짐의 과정을 통해 타인과 관계를 맺는 데 한층 성숙해지는 성장의 과정을 담아내어 사랑에 대한 인간의 내적 욕망을 보여줌으로써 젊은 독자들의 감수성을 울리는 스토리텔링을 성공적으로 확립시켰다.주제어위대한 캣츠비, 웹 만화, 스토리텔링, 웹 미디어의 특징, 서사적 층위

Comics is representative popular culture, which makes communication of every social stratum possible. In addition, comics performs an important role as original creation source that can be adopted as diverse forms of creation in culture content industry application. As emergence of digital age, comics becomes to be published in the Web, which is called 'Web comics'. TheGreat Catsby is the first of this kind. Web comics becomes very popular due to its different features in formation and storytelling, and the explosive support of populace. In this paper, I derived the three characteristics of theGreat Catsby, which makes theGreat Catsby popular and successful. The first is the acquiring of lyricism by using features of Web media, the second is the organic layers of narrative and the third is the storytelling of internal growth of dramatics personae. The Great Catsby makes continuous reading possible by utilizing the scroll feature of Web media and generates the sensitive through spatial vacancy by deleting compartment. In addition, the Great Catsby maximizes visuality by drawing with color. The Great Catsbymakes the story more lively by entangling three sub-plots to the monotonic melodrama of main plot. Here, organic coupling of 'realistic layer', 'hypocritical layer', 'dreamlike layer; and 'exchange layer' increases the dramatic suspense of the Great Catsby. In addition, the Great Catsbyincludes the process of internal growth of dramatics personae in development of relationship with others.

Comics is representative popular culture, which makes communication of every social stratum possible. In addition, comics performs an important role as original creation source that can be adopted as diverse forms of creation in culture content industry application. As emergence of digital age, comics becomes to be published in the Web, which is called 'Web comics'. TheGreat Catsby is the first of this kind. Web comics becomes very popular due to its different features in formation and storytelling, and the explosive support of populace. In this paper, I derived the three characteristics of theGreat Catsby, which makes theGreat Catsby popular and successful. The first is the acquiring of lyricism by using features of Web media, the second is the organic layers of narrative and the third is the storytelling of internal growth of dramatics personae. The Great Catsby makes continuous reading possible by utilizing the scroll feature of Web media and generates the sensitive through spatial vacancy by deleting compartment. In addition, the Great Catsby maximizes visuality by drawing with color. The Great Catsbymakes the story more lively by entangling three sub-plots to the monotonic melodrama of main plot. Here, organic coupling of 'realistic layer', 'hypocritical layer', 'dreamlike layer; and 'exchange layer' increases the dramatic suspense of the Great Catsby. In addition, the Great Catsbyincludes the process of internal growth of dramatics personae in development of relationship with others.

The Great Catsby, Web Comics, storytelling, features of Web media, organic layers of narrative